Spear Fishing vs. Net Fishing

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If you browse my work, you’ll notice that a lot of the demand generation techniques I’ve used successfully have a few features in common. ✔ Provocative ✔ Humorous ✔ To The Point The reason for this is simple: decision-makers and VITOs are inundated with poorly targeted marketing campaigns and sales offers. Think about the last …

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How to Make People Hate You (or at Least Hate Your Website)

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In February 2013, my WordPress-based website www.nickezzo.com was compromised (hacked) by an overseas-based person or group.  The hacker exploited a known weakness in WordPress to execute a SQL injection and take control of the server and several of my websites.  I found strange files hidden within the WordPress directories that had names that were remarkably …

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Why Marketing People Fail To Get Hired

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Attention Marketing Candidates: the Product is YOU I recently posted a job opening for a Senior Marketing Manager at my company, a fast-growing Silicon Valley firm in the information services space. After reviewing hundreds of resumes and speaking with dozens of candidates, I’m surprised at how many “seasoned” marketing professionals just don’t get it. For …

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Top 5 Website Redesign Tips

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HubSpot, one of my favorite marketing websites, sent me an email today that I want to repost here.  It’s pretty simple, but hugely important to keep in mind. Top 5 Website Redesign Tips Going through a website redesign? Keep these 5 tips in mind and use HubSpot to help you through the process . 1. …

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How to Motivate Your Employees

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If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea. – Antoine de St-Exupéry Got the impression your workforce is lacking that spark of energy? It’s never a bad to time …

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Breaking Up

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I originally posted this in 2008.  After re-reading it, I liked it so much I decided to repost it on www.nickezzo.com.  Enjoy! * * * A few years ago, I broke up with my wireless carrier. We had five fantastic years together. Oh, the minutes we used spend, just talking! But like all good things, …

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Don’t Forget the Holiday Greetings

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With the holidays coming up, don’t miss an opportunity to get in front of your customers and prospects by sending a holiday gift or card. Here’s a tip: go out on a limb and do something memorable and/or fun.  Don’t send the same bland holiday card my insurance agent sends out (sorry, Shawn).  Send something …

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Fresh from the Oven — Video!

This week, I fired up Adobe® After Effects® CS3 and cranked out a couple of videos. The first one is a 30-second commercial for Volunteer-o-matic™, an Apple iPhone App created by Bjorn Austraat and selling for 99¢ on the App Store. httpv://www.youtube.com/watch?v=TURF19zPdrc Then, while I had the application (and my skills) warmed up, I put …

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Personalizing “Big Brother”

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Extreme Web Personalization (a How-To) While I was at TuVox, I created quite a few one-of a kind marketing programs. One really cool idea was personalizing www.tuvox.com based on the domain name the web visitor is coming from.  That is, the website “morphs” depending on whether the visitor is a (1) prospect, (2) partner, or  …

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