How The Right Marketing Tech Can Turn Your Sailing Ship Into A Battleship

Over the last few years, I’ve taken a some flak from our finance department about how much we spend on SaaS applications for demand gen.  It’s roughly one third of our overall demand gen budget.  In a nutshell, here are some of the vendors in our martech stack: Marketo – Hubspot (blog) – Demandbase / Spiderbook – Infer …

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