Articles

Here are a few of the articles I have written, contributed to, or been quoted in.

• “Web Sight – See Who’s Visiting”, Entrepreneur Magazine, December 2008

  

  Using VisiStat, the TuVox sales team has doubled the number of appointments it has been able to make with website visitors…

  …”Before that, the sales team had no idea which leads to prioritize and who to call. Now they’re not wasting their time.”

  In addition, by associating certain e-mail marketing campaign messages with unique web landing pages, TuVox’s team can tell exactly who is taking a peek at its information, further refining the sales prospecting process.

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• “TuVox Offers New Deal for Speech Application Ownership”, Speech Technology

  According to Nick Ezzo, director of marketing at TuVox, the company observed that many of its customers and potential customers were facing budget and capital expenditures freezes because of the economic downturn.

  “We put our heads together here at TuVox and said ‘How can we make this work so that [companies] don’t have to outlay a huge chunk of cash up front and they can still get the benefits of speech applications?’” he says.

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• “Seven Technologies To Help Your Small Business Save Big Money”, California Executive

  Nick Ezzo, director of marketing for Cupertino-based call center automation company TuVox Inc., says he hopes his competitors don’t learn about the Web analytics software from VisiStat. He uses the software to track how prospective customers explore the TuVox Web site in correlation with promotional emails, allowing his sales staff focus on the most promising leads.

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• “Interview with Nick Ezzo, TuVox”, Speech Strategy News, March 2009

  After 20+ years, we have finally reached a point where we can unlock the power of ANI and CTI.
  Historically, the big obstacle to ANI adoption has been the home landline, shared by multiple people. Well, now that every man and woman (and child, it seems) has some kind of mobile device, your phone number is matched to you.   And, with cell phone portability, your number can be permanent.

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• Review: Comparing Top 4 Web Analytics Services, Web Analytics Digest

  The importance of understandable site traffic reporting is apparent. Knowing what your visitors are doing, what pages they frequent, where they come from, and other such relevant data, has become vital and necessary information for growing and surviving in today’s Internet market.

  Today’s reports are far richer than merely “page hits” or simple visitor tracking numbers. They have become a core tool for e-commerce, and are seen as a valuable companion in marketing everything from a “fan site” to a corporate blog.

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• TuVox Customer Experience Blog

  Since last summer when we launched TuVox Speech Central, people have been sending me stories about really bad IVR and ACD systems that they call into.

  I’ve been keeping a running list of some of the most offensive (and untrue) statements ever uttered by these abominations of automation. Here are a few worth noting…

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