I originally posted this in 2008. After re-reading it, I liked it so much I decided to repost it on www.nickezzo.com. Enjoy!
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A few years ago, I broke up with my wireless carrier.
We had five fantastic years together. Oh, the minutes we used spend, just talking! But like all good things, it had to end sometime.
Due to an extensive travel schedule, I had exceeded my plan minutes two months in a row, and my normal $59.99 plan suddenly became a $280 plan. Ouch.
So I paid my bill and promptly switched carriers. And with my new wireless provider, I got more minutes for about the same price.
Do you think my wireless provider even cared that I broke up the relationship? How about… Nope.
No call. No card. Nothing.
Here’s my point — if my provider had proactively reached out to me before I walked out, I would have stayed.
“Good morning, Mr. Ezzo, this is ____ wireless calling. I notice you have exceeded your plan minutes for the last two months, and I’d like to upgrade your account to a plan that better fits you.”
The call never came.
But, let me go even further with this delusional fantasy:
“And, if you sign up for a two-year contract, I can wipe out those excess charges for the last few months. Heck, I’ll even send you a Bluetooth headset free.”
Hallelujah! Where do I sign?
The sad part is that my provider missed an excellent opportunity to lock me in for another two years.
Wireless providers don’t seem to care about retaining their customers, and I can’t figure out why.
Are their systems and business processes just too knotted up to deliver proactive customer service? Or, do they just take their customers for granted?
Either way, it’s a problem that can be fixed, and I would like to see someone do it.
Dear ____ wireless,
Let’s get back together.
I’m waiting for your call.