Spear Fishing vs. Net Fishing

Spear Fishing vs Net Fishing

If you browse my work, you’ll notice that a lot of the demand generation techniques I’ve used successfully have a few features in common. ✔ Provocative ✔ Humorous ✔ To The Point The reason for this is simple: decision-makers and VITOs are inundated with poorly targeted marketing campaigns and sales offers. Think about the last …

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How to Make People Hate You (or at Least Hate Your Website)

In February 2013, my WordPress-based website www.nickezzo.com was compromised (hacked) by an overseas-based person or group.  The hacker exploited a known weakness in WordPress to execute a SQL injection and take control of the server and several of my websites.  I found strange files hidden within the WordPress directories that had names that were remarkably …

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Top 5 Website Redesign Tips

HubSpot, one of my favorite marketing websites, sent me an email today that I want to repost here.  It’s pretty simple, but hugely important to keep in mind. Top 5 Website Redesign Tips Going through a website redesign? Keep these 5 tips in mind and use HubSpot to help you through the process . 1. …

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Breaking Up

I originally posted this in 2008.  After re-reading it, I liked it so much I decided to repost it on www.nickezzo.com.  Enjoy! * * * A few years ago, I broke up with my wireless carrier. We had five fantastic years together. Oh, the minutes we used spend, just talking! But like all good things, …

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Fresh from the Oven — Video!

This week, I fired up Adobe® After Effects® CS3 and cranked out a couple of videos. The first one is a 30-second commercial for Volunteer-o-matic™, an Apple iPhone App created by Bjorn Austraat and selling for 99¢ on the App Store. httpv://www.youtube.com/watch?v=TURF19zPdrc Then, while I had the application (and my skills) warmed up, I put …

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