Over the last few years, I’ve taken a some flak from our finance department about how much we spend on SaaS applications for demand gen. It’s roughly one third of our overall demand gen budget. In a nutshell, here are some of the vendors in our martech stack: Marketo – Hubspot (blog) – Demandbase / Spiderbook – Infer …
Attention Marketing Candidates: the Product is YOU I recently posted a job opening for a Senior Marketing Manager at my company, a fast-growing Silicon Valley firm in the information services space. After reviewing hundreds of resumes and speaking with dozens of candidates, I’m surprised at how many “seasoned” marketing professionals just don’t get it. For …
And as brilliant as this transactional email is, it’s not rocket science. This transactional email is simply well thought out and well executed. No fancy technology, no fancy graphics, no nothing but a darn good job!
If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea. – Antoine de St-Exupéry Got the impression your workforce is lacking that spark of energy? It’s never a bad to time …
I originally posted this in 2008. After re-reading it, I liked it so much I decided to repost it on www.nickezzo.com. Enjoy! * * * A few years ago, I broke up with my wireless carrier. We had five fantastic years together. Oh, the minutes we used spend, just talking! But like all good things, …