How The Right Marketing Tech Can Turn Your Sailing Ship Into A Battleship

Over the last few years, I’ve taken a some flak from our finance department about how much we spend on SaaS applications for demand gen.  It’s roughly one third of our overall demand gen budget.  In a nutshell, here are some of the vendors in our martech stack: Marketo – Hubspot (blog) – Demandbase / Spiderbook – Infer …

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Why Marketing People Fail To Get Hired

Attention Marketing Candidates: the Product is YOU I recently posted a job opening for a Senior Marketing Manager at my company, a fast-growing Silicon Valley firm in the information services space. After reviewing hundreds of resumes and speaking with dozens of candidates, I’m surprised at how many “seasoned” marketing professionals just don’t get it. For …

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Breaking Up

I originally posted this in 2008.  After re-reading it, I liked it so much I decided to repost it on www.nickezzo.com.  Enjoy! * * * A few years ago, I broke up with my wireless carrier. We had five fantastic years together. Oh, the minutes we used spend, just talking! But like all good things, …

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