Archive for the Opinions Category

A Brilliant Example of Email Done Right

January 13, 2010

My friend Marco Marini posted an excellent article on his Blog at ClickMail Marketing.  Here’s a copy of the email he received:

Hi Marco Marini,  I’m writing to tell you that we’re just putting the finishing touches on your order # X55555. It looks terrific and will be on its way to you very soon. I’ll be sending you an email to let you know when it ships.

FYI, you can check your order status, view, share or re-order your PhotoBooks anytime at MyBookshelf.

Talk to you soon,

Frank
MyPublisher Service Team
frank@mypublisher.com

Read more about why a timely and personal email can make the difference between good customer service and awesome customer service.

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How to Motivate Your Employees

January 11, 2010

from wikiHow – The How to Manual That You Can Edit

If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea. – Antoine de St-Exupéry

Got the impression your workforce is lacking that spark of energy? It’s never a bad to time to motivate employees and to get the best possible performance from them. Not only does it improve performance but job satisfaction will also be increased amongst motivated employees, including you.
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Breaking Up

December 3, 2009

I originally posted this in 2008.  After re-reading it, I liked it so much I decided to repost it on www.nickezzo.com.  Enjoy!

* * *

A few years ago, I broke up with my wireless carrier.

We had five fantastic years together. Oh, the minutes we used spend, just talking! But like all good things, it had to end sometime.breaking-up

Due to an extensive travel schedule, I had exceeded my plan minutes two months in a row, and my normal $59.99 plan suddenly became a $280 plan. Ouch.

So I paid my bill and promptly switched carriers. And with my new wireless provider, I got more minutes for about the same price.

Do you think my wireless provider even cared that I broke up the relationship? How about… Nope.

No call. No card. Nothing.

Here’s my point —  if my provider had proactively reached out to me before I walked out, I would have stayed.

Imagine:

“Good morning, Mr. Ezzo, this is ____ wireless calling. I notice you have exceeded your plan minutes for the last two months, and I’d like to upgrade your account to a plan that better fits you.”

The call never came.

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