Over the last few years, I’ve taken a some flak from our finance department about how much we spend on SaaS applications for demand gen. It’s roughly one third of our overall demand gen budget. In a nutshell, here are some of the vendors in our martech stack: Marketo – Hubspot (blog) – Demandbase / Spiderbook – Infer …
How The Right Marketing Tech Can Turn Your Sailing Ship Into A Battleship
