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	<title>Nick Ezzo &#187; Opinions</title>
	<atom:link href="http://www.nickezzo.com/category/opinions/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.nickezzo.com</link>
	<description>Web Marketing and Hands-On Demand Generation for Innovative Companies</description>
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		<title>A Brilliant Example of Email Done Right</title>
		<link>http://www.nickezzo.com/a-brilliant-example-of-a-transactional-email-done-right/</link>
		<comments>http://www.nickezzo.com/a-brilliant-example-of-a-transactional-email-done-right/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 04:13:27 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[good example of customer service]]></category>
		<category><![CDATA[great customer service]]></category>

		<guid isPermaLink="false">http://www.nickezzo.com/?p=560</guid>
		<description><![CDATA[And as brilliant as this transactional email is, it’s not rocket science. This transactional email is simply well thought out and well executed. No fancy technology, no fancy graphics, no nothing but a darn good job!]]></description>
			<content:encoded><![CDATA[<p>My friend Marco Marini posted an excellent <a href="http://emailwhitelist.clickmailmarketing.com/blog/clickmail-marketing/0/0/email-best-practices-a-brilliant-example-of-a-transactional-email-done-right">article</a> on his Blog at ClickMail Marketing.  Here&#8217;s a copy of the email he received:</p>
<blockquote><p><a class="thickbox" rel="560" href="http://www.nickezzo.com/wp-content/uploads/5e02cd9bdf06887c394f47a0e63880201.jpg" ><img class="alignright size-full wp-image-565" title="5e02cd9bdf06887c394f47a0e6388020" src="http://www.nickezzo.com/wp-content/uploads/5e02cd9bdf06887c394f47a0e63880201.jpg" alt="" width="188" height="94" /></a>Hi Marco Marini,  I&#8217;m writing to tell you that we&#8217;re just putting the finishing touches on your order # X55555. It looks terrific and will be on its way to you very soon. I&#8217;ll be sending you an email to let you know when it ships.</p>
<p>FYI, you can check your order status, view, share or re-order your PhotoBooks anytime at <span style="text-decoration: underline;">MyBookshelf</span>.</p>
<p>Talk to you soon,</p>
<p>Frank<br />
MyPublisher Service Team<br />
<a href="mailto:frank@mypublisher.com">frank@mypublisher.com</a></p></blockquote>
<p><a href="http://emailwhitelist.clickmailmarketing.com/blog/clickmail-marketing/0/0/email-best-practices-a-brilliant-example-of-a-transactional-email-done-right">Read more</a> about why a timely and personal email can make the difference between good customer service and <em>awesome </em>customer service.</p>

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		<item>
		<title>How to Motivate Your Employees</title>
		<link>http://www.nickezzo.com/how-to-motivate-your-employees/</link>
		<comments>http://www.nickezzo.com/how-to-motivate-your-employees/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 00:03:27 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.nickezzo.com/?p=539</guid>
		<description><![CDATA[from wikiHow &#8211; The How to Manual That You Can Edit If you want to build a ship, don&#8217;t herd people together to collect wood and don&#8217;t assign them tasks and work, but rather teach them to long for the endless immensity of the sea. &#8211; Antoine de St-Exupéry Got the impression your workforce is [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>from <a href="http://www.wikihow.com/Motivate-Your-Employees">wikiHow &#8211; The How to Manual That You Can Edit</a></em></strong></p>
<p><em>If you want to build a ship, don&#8217;t herd people together to collect wood and don&#8217;t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.</em> &#8211; Antoine de St-Exupéry<a href="http://www.wikihow.com/Main-Page"><img class="alignright" style="border: 0pt none;" src="http://www.wikihow.com/skins/WikiHow/wikiHow.gif" border="0" alt="" width="211" height="61" /></a></p>
<p>Got the impression your workforce is lacking that spark of energy? It&#8217;s never a bad to time to motivate employees and to get the best possible performance from them. Not only does it improve performance but job satisfaction will also be increased amongst motivated employees, including <strong>you</strong>.<br />
<a name="Steps"></a><span id="more-539"></span></p>
<h4>Steps</h4>
<ol>
<li> <strong>Motivate <em>you</em> first.</strong> Think about the motivations that compel you to do a good job and to achieve great outcomes, and focus on them yourself. This way, you will <em>set a good example</em> for your employees to follow, and be more pleasant to work with. Think of it this way too: if you hate your job, and you&#8217;re in charge, what&#8217;s there to work up to? Be the best so that others have an incentive to match you. As Albert Schweitzer once said, &#8220;Example is not the main thing in influencing others; it is the only thing.&#8221;
<ul> <a title="Sustain Motivation when You're Struggling" href="http://www.wikihow.com/Sustain-Motivation-when-You%27re-Struggling">How to Sustain Motivation when You&#8217;re Struggling</a><br />
<a title="Enjoy Your Job" href="http://www.wikihow.com/Enjoy-Your-Job">How to Enjoy Your Job</a></ul>
</li>
<li> <strong>Get to know your employees.</strong> Get some insight into the lives of the people you hired. Learn about who they are, and where they are going. Find out what motivates each individual to do a good job so you can capitalize on it.</li>
<li> <strong>Use smarter goals.</strong> Convey goals that are specific, realistic, and measurable. As long as your employees can see the light at the end of the tunnel, they will keep working towards it with enthusiasm and focus.</li>
<li> <strong>Delegate authority.</strong> You know the bottom line. Instead of micro-managing everyone else&#8217;s work, explain to them what your bottom line is, and assign them a certain amount of authority so that they can take charge of the task at hand. By opening up new possibilities, your employees will be encouraged to do the job the way they would do it if they were in charge. See <a title="Delegate" href="http://www.wikihow.com/Delegate">How to Delegate</a>.</li>
<li> <strong>Work out a reward system.</strong> Provide a clear system of incentives for your employees, such as:
<ul> * awards and recognition<br />
* a pay raise or bonus<br />
* increased time off<br />
* more responsibility (or less)<br />
* a promotion, or a customized position.</ul>
</li>
<li> <strong>Keep motivation going.</strong> Once you have achieved success, don&#8217;t forget to celebrate! Equally, don&#8217;t lose sight of the reality that this is an ongoing process that is a regular part of your role as a manager. Think of creative ways to increase your motivational strategies, including making use of retreats, team-building exercises and travel where relevant. Always keep in mind that a motivated workforce will be happier, more productive, more profitable and ensures a fun place to work.</li>
</ol>
<p><a name="Video"></a></p>
<h4>Video</h4>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="345" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="align" value="middle" /><param name="src" value="http://www.videojug.com/player/videoJugPlayer.swf?id=7a7e6e3e-cb39-82b6-df54-ff0008c9773f" /><param name="quality" value="high" /><embed type="application/x-shockwave-flash" width="400" height="345" src="http://www.videojug.com/player/videoJugPlayer.swf?id=7a7e6e3e-cb39-82b6-df54-ff0008c9773f" quality="high" align="middle"></embed></object><br />
<a name="Tips"></a></p>
<h4>Tips</h4>
<ul>
<li>Remember that more harm is done by criticism than by over-praising employees.</li>
<li>Think about leaders who have motivated <em>you</em>. What about them inspires you? What characteristics and ideals held by these leaders are ones that gel with you and motivate you? Use this knowledge to build your own motivational skills.</li>
</ul>
<p><a name="Related_wikiHows"></a></p>
<h4>Related wikiHows</h4>
<ul>
<li><a title="Motivate Yourself" href="http://www.wikihow.com/Motivate-Yourself">How to Motivate Yourself</a></li>
<li><a title="Become Highly Motivated for Your Job" href="http://www.wikihow.com/Become-Highly-Motivated-for-Your-Job">How to Become Highly Motivated for Your Job</a></li>
<li><a title="Be Self Motivated" href="http://www.wikihow.com//Be-Self-Motivated">How to Be Self Motivated</a></li>
<li><a title="Get Motivated" href="http://www.wikihow.com//Get-Motivated">How to Get Motivated</a></li>
<li><a title="Be a Better Trainer for Your Employees" href="http://www.wikihow.com//Be-a-Better-Trainer-for-Your-Employees">How to Be a Better Trainer for Your Employees</a></li>
<li><a title="Eliminate All but the Absolute Essential Tasks" href="http://www.wikihow.com//Eliminate-All-but-the-Absolute-Essential-Tasks">How to Eliminate All but the Absolute Essential Tasks</a></li>
</ul>
<p><a name="Sources_and_Citations"></a></p>
<h4>Sources and Citations</h4>
<ul>
<li><a class="external text" title="http://www.videojug.com/film/how-to-motivate-your-employees" rel="nofollow" href="http://www.videojug.com/film/how-to-motivate-your-employees">VideoJug</a> A video of how to motivate employees; original source of article. Shared with permission and appreciation.</li>
</ul>
<p><em>Article provided by <a href="http://www.wikihow.com/Main-Page">wikiHow</a>, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on <a href="http://www.wikihow.com/Motivate-Your-Employees">How to Motivate Your Employees</a>.  All content on wikiHow can be shared under a <a href="http://creativecommons.org/licenses/by-nc-sa/2.5/">Creative Commons license</a>.</em></p>

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		<title>Breaking Up</title>
		<link>http://www.nickezzo.com/breaking-up/</link>
		<comments>http://www.nickezzo.com/breaking-up/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 21:09:55 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.nickezzo.com/?p=531</guid>
		<description><![CDATA[I originally posted this here in 2008.  After re-reading it, I liked it so much I decided to repost it on www.nickezzo.com.  Enjoy! * * * A few years ago, I broke up with my wireless carrier. We had five fantastic years together. Oh, the minutes we used spend, just talking! But like all good [...]]]></description>
			<content:encoded><![CDATA[<div style="border-width: 0px; padding: 0px; outline-width: 0px; vertical-align: baseline; background-color: transparent; line-height: 1.8em; text-align: justify; color: #444444;">
<p>I originally posted this <a href="http://www.tuvox.com/blog/knee-jerk-customer-service/">here</a> in 2008.  After re-reading it, I liked it so much I decided to repost it on www.nickezzo.com.  Enjoy!</p>
<p style="text-align: center;">* * *</p>
<p><strong>A few years ago, I broke up with my wireless carrier.</strong></p>
<p>We had five fantastic years together. Oh, the <em>minutes </em>we used spend, just talking! But like all good things, it had to end sometime.<img class="alignright size-full wp-image-533" style="margin-left: 10px; margin-right: 10px;" title="breaking-up" src="http://www.nickezzo.com/wp-content/uploads/breaking-up1.jpg" alt="breaking-up" width="200" height="200" /></p>
<p>Due to an extensive travel schedule, I had exceeded my plan minutes two months in a row, and my normal $59.99 plan suddenly became a $280 plan. Ouch.</p>
<p>So I paid my bill and promptly switched carriers. And with my new wireless provider, I got more minutes for about the same price.</p>
<p>Do you think my wireless provider even cared that I broke up the relationship?  How about… Nope.</p>
<p>No call.  No card.  Nothing.</p>
<p>Here’s my point &#8212;  if my provider had proactively reached out to me before I walked out, I would have stayed.</p>
<p>Imagine:</p>
<blockquote><p>&#8220;Good morning, Mr. Ezzo, this is ____ wireless calling. I notice you have exceeded your plan minutes for the last two months, and I’d like to upgrade your account to a plan that better fits you.&#8221;</p></blockquote>
<p>The call never came.</p>
<p><span id="more-531"></span></p>
<p>But, let me go even further with this delusional fantasy:</p>
<blockquote><p>&#8220;And, if you sign up for a two-year contract, I can wipe out those excess charges for the last few months. Heck, I’ll even send you a Bluetooth headset free.&#8221;</p></blockquote>
<p>Hallelujah!  Where do I sign?</p>
<p>The sad part is that my provider missed an excellent opportunity to lock me in for another two years.</p>
<p>Wireless providers don’t seem to care about retaining their customers, and I can’t figure out why.</p>
<p>Are their systems and business processes just too knotted up to deliver proactive customer service? Or, do they just take their customers for granted?</p>
<p>Either way, it’s a problem that can be fixed, and I would like to see someone do it.</p>
<blockquote><p><em>Dear ____ wireless,</em></p>
<p><em>Let’s get back together.</em></p></blockquote>
<p><strong>I’m waiting for your call.</strong></p>
<p>- Nick<strong><br />
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