
Director, Marketing and Lead Generation
TuVox, Inc.
2004 – Present | Cupertino, CA
Managed all marketing and lead generation activities for a rapidly growing on demand speech applications company.
- Dreamed up and brought to life high-impact, high-success campaigns, like the TuVox Perfect Router campaign. This “before & after” comparison of a company’s touch-tone and speech systems was sent to over 250 CEOs, CIOs, and VPs of Service/Support. Nearly 40% of campaign emails resulted in conversions to meetings.
[more campaign examples] - Crafted powerful custom demos for TuVox & Genesys prospects. These sales tools reinforced the TuVox brand and helped TuVox win with companies such as AMC Entertainment, BCD Travel, and Progress Energy.
- Scripted, produced, and directed Web 2.0 Video Podcasts like Replace Your IVR with Speech in 60 Days and Four Simple Steps to Deliver a Better Caller Experience with Speech. In these short three-minute Flash videos, the company spokesperson conveys the benefits of TuVox and Genesys speech applications.
- Engineered SpeechTEK and Genesys G-Force trade shows, resulting in fresh sales prospects and the acceleration of key accounts through the sales pipeline.
- Drove leads into the pipeline. Designed and implemented the TuVox Blog, wiki and over 40 TuVox-branded, SEO-tuned microsites for catching organic web visitors and driving them into the sales pipeline. Increased TuVox’s Google search ranking to “first page” for all relevant keywords.
- Authored, developed, promoted, and presented over 15 webcasts that resulted in over 3,000 registrants and 1,500 attendees at a cost of $50 – $120 per attendee.
- Re-focused company messaging to support a SaaS delivery model for speech recognition applications. This included a complete overhaul of the TuVox sales presentations, case studies, audio clips, and website messaging.
- Wielded a variety of sales and marketing automation tools to achieve specific business benefits, including Salesforce.com, Prospect Insight, Hoover’s, VisiStat, Google AdWords/Analytics.
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Senior Manager, Customer Marketing
GoDigital Networks
2001 – 2004 | Fremont, CA
Created and managed marketing and lead generation programs for ADSL technology startup.
- Defined product messaging for ADSL extension and DS-3 extension products.
- Created all customer-facing materials, including the corporate website, HTML emails, and collateral.
- Managed trade show appearances, selected vendors, scripted and performed product theater demonstrations.
- Packaged and delivered a three-tier training curriculum for 200 customers and partners.
- Produced sales training and kickoff. Trained, tested, ranked, and evaluated participants on their product knowledge.
- Executed the XCel-4a Boot Camp, a 3-day product training session in which sales reps were trained, tested, ranked, and evaluated on their knowledge of ADSL technology and competitive solutions.
- Developed and managed channel relationships with partners, which accounted for half of the company’s revenue.
- Designed an extranet site for the exchange of critical sales information and competitive info for sales channels.
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Director, Training Development
Sevant, Inc.
1999 – 2001 | San Jose, CA
Established corporate training team for customer-facing employees to deliver in-home computer assistance.
- Co-developed company’s first financial model, business plan, and fundraising presentation for angel-round investors.
- Helped define the company brand for consumers, including the company logo, tagline, and colors.
- Managed team of courseware developers, graphic designers, and contract writers to produce interactive training content.
- Established training program for in-home consultants, including screening, certification, and customer service training.
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Manager, Channel Development
Aspect Software, Inc.
1998 – 1999 | San Jose, CA
Managed relationships with integration partners and resellers to drive new Aspect business.
- Assisted in the formulation of partnership and reseller agreements with major integrators and consulting firms.
- Connected Aspect direct sales force with systems integrators in order to secure common customer accounts. Conducted joint sales presentations, aligned technical resources to support partners.
- Organized joint trade show appearances with Accenture and other SI partners.
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Manager, Business Partnerships
Managed team of integration specialists to certify partner products for compatibility with Aspect products.
- Designed and put into operation a partner integration lab for Aspect compatibility and Y2K compliance.
- Supported more than 50 technology partnerships by providing training, software, documentation, joint marketing materials, joint sales agreements, and product collateral.
- Created and delivered partnership training module for newly hired direct sales representatives and consultants.
- Changed the Aspect Affinity Alliance™ partner program from a technology program to a business benefits program.
- Brought in over $2M of revenue as the only profit-making program in Aspect Marketing.
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In-Country Training Manager
(Expatriate Program)
Aspect Communications GmbH
1996 – 1998 | Frankfurt, Germany
Established the training department and all training functions in Frankfurt and Düsseldorf.
- Trained more than 50 Aspect Germany employees on Aspect solutions, selling techniques, and company values.
- Served as primary liaison between San Jose headquarters and two German offices.
- Provided support to Siemens AG and Deutsche Telekom by training their sales force and product consultants.
- Oversaw implementation of contact center solutions in Germany, Austria, Switzerland, Luxembourg, and South Africa.
- Conducted training sessions in German and English.
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Business Applications Consultant
Aspect Telecommunications, Inc.
1993 – 1996 | Chicago, IL
Helped Aspect clients achieve tangible business benefits by maximizing the capabilities of their systems.
- Worked collaboratively with Aspect customers to design and implement more than 75 call center solutions worldwide.
- Mentored and trained Business Applications Consultants to work independently with Aspect clients.
- Aspect Champion’s Circle 1994, 1996, and 1998.
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Telecommunications Manager
Home Box Office, Inc.
1991 – 1993 | Chicago, IL
Managed a team supporting Aspect ACD call center and network equipment for 120+ users.
- Responsible for uninterrupted service of a multimillion dollar integrated telephone, computer, CRM, and network system.
- Evaluated, selected, and implemented technologies in networking, telephony, and voice response systems.
- Facilitated the switchover of a CTI-enabled billing and customer care system, affecting 1.5 million HBO Direct subscribers.
- Managed $2 million annual telecom budget.
- Audited incoming and outgoing call records for billing accuracy and fraud.
- Forecasted incoming call volumes based on historical data and planned marketing campaigns.
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Education
Ohio University
Athens, OH
B.S. Communications, Cum Laude, Communications Systems Management.
- Business minor
- Psychology minor
- GPA 3.4/4.0 cumulative, GPA 3.6/4.0 in major.
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Other Skills
Conversational in German language.
Acoustic guitar kept in trunk of car in case of emergencies.
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Saturday, February 14th 2009 at 6:14 am |
I hope you enjoy this site.
Friday, May 22nd 2009 at 8:35 am |
Nick, awesome resume. What I love about it is you are showing what you can do in the process of telling everyone. I know that with your amount of technical skills, you created this entire resume yourself.
You are that magic blend. A marketer with the ability to pull off technical miracles!
I only wish I had an open rec for you here at VisiStat!
–Tina Bean
Wednesday, June 3rd 2009 at 12:18 am |
way impressive Nick. How cool that enough of us pursued art in career.
I would take any critique of my web site – if anything sticks out to you. Stacy Hancher still works in Graphic Design as well.