Nick Ezzo

Director, Marketing and Lead Generation

TuVox, Inc.

2004 – Present | Cupertino, CA

Managed all marketing and lead generation activities for a rapidly growing on demand speech applications company.

• Dreamed up and brought to life high-impact, high-success campaigns, like the TuVox Perfect Router campaign. This “before & after” comparison of a company’s touch-tone and speech systems was sent to over 250 CEOs, CIOs, and VPs of Service/Support. Nearly 40% of campaign emails resulted in conversions to meetings.
  [more campaign examples]
• Crafted powerful custom demos for TuVox & Genesys prospects. These sales tools reinforced the TuVox brand and helped TuVox win with companies such as AMC Entertainment, BCD Travel, and Progress Energy.
• Scripted, produced, and directed Web 2.0 Video Podcasts like Replace Your IVR with Speech in 60 Days and Four Simple Steps to Deliver a Better Caller Experience with Speech. In these short three-minute Flash videos, the company spokesperson conveys the benefits of TuVox and Genesys speech applications.
• Engineered SpeechTEK and Genesys G-Force trade shows, resulting in fresh sales prospects and the acceleration of key accounts through the sales pipeline.
• Drove leads into the pipeline. Designed and implemented the TuVox Blog, wiki and over 40 TuVox-branded, SEO-tuned microsites for catching organic web visitors and driving them into the sales pipeline. Increased TuVox’s Google search ranking to “first page” for all relevant keywords.
• Authored, developed, promoted, and presented over 15 webcasts that resulted in over 3,000 registrants and 1,500 attendees at a cost of $50 – $120 per attendee.
• Re-focused company messaging to support a SaaS delivery model for speech recognition applications. This included a complete overhaul of the TuVox sales presentations, case studies, audio clips, and website messaging.
• Wielded a variety of sales and marketing automation tools to achieve specific business benefits, including Salesforce.com, Prospect Insight, Hoover’s, VisiStat, Google AdWords/Analytics.

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Senior Manager, Customer Marketing

GoDigital Networks

2001 – 2004 | Fremont, CA

Created and managed marketing and lead generation programs for ADSL technology startup.

• Defined product messaging for ADSL extension and DS-3 extension products.
• Created all customer-facing materials, including the corporate website, HTML emails, and collateral.
• Managed trade show appearances, selected vendors, scripted and performed product theater demonstrations.
• Packaged and delivered a three-tier training curriculum for 200 customers and partners.
• Produced sales training and kickoff.   Trained, tested, ranked, and evaluated participants on their product knowledge.
• Executed the XCel-4a Boot Camp, a 3-day product training session in which sales reps were trained, tested, ranked, and evaluated on their knowledge of ADSL technology and competitive solutions.
• Developed and managed channel relationships with partners, which accounted for half of the company’s revenue.
• Designed an extranet site for the exchange of critical sales information and competitive info for sales channels.

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Director, Training Development

Sevant, Inc.

1999 – 2001 | San Jose, CA

Established corporate training team for customer-facing employees to deliver in-home computer assistance.

• Co-developed company’s first financial model, business plan, and fundraising presentation for angel-round investors.
• Helped define the company brand for consumers, including the company logo, tagline, and colors.
• Managed team of courseware developers, graphic designers, and contract writers to produce interactive training content.
• Established training program for in-home consultants, including screening, certification, and customer service training.

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Manager, Channel Development

Aspect Software, Inc.

1998 – 1999 | San Jose, CA

Managed relationships with integration partners and resellers to drive new Aspect business.

• Assisted in the formulation of partnership and reseller agreements with major integrators and consulting firms.
• Connected Aspect direct sales force with systems integrators in order to secure common customer accounts. Conducted joint sales presentations, aligned technical resources to support partners.
• Organized joint trade show appearances with Accenture and other SI partners.

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Manager, Business Partnerships

Managed team of integration specialists to certify partner products for compatibility with Aspect products.

• Designed and put into operation a partner integration lab for Aspect compatibility and Y2K compliance.
• Supported more than 50 technology partnerships by providing training, software, documentation, joint marketing materials, joint sales agreements, and product collateral.
• Created and delivered partnership training module for newly hired direct sales representatives and consultants.
• Changed the Aspect Affinity Alliance™ partner program from a technology program to a business benefits program.
• Brought in over $2M of revenue as the only profit-making program in Aspect Marketing.

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In-Country Training Manager

(Expatriate Program)

Aspect Communications GmbH

1996 – 1998 | Frankfurt, Germany

Established the training department and all training functions in Frankfurt and Düsseldorf.

• Trained more than 50 Aspect Germany employees on Aspect solutions, selling techniques, and company values.
• Served as primary liaison between San Jose headquarters and two German offices.
• Provided support to Siemens AG and Deutsche Telekom by training their sales force and product consultants.
• Oversaw implementation of contact center solutions in Germany, Austria, Switzerland, Luxembourg, and South Africa.
• Conducted training sessions in German and English.

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Business Applications Consultant

Aspect Telecommunications, Inc.

1993 – 1996 | Chicago, IL

Helped Aspect clients achieve tangible business benefits by maximizing the capabilities of their systems.

• Worked collaboratively with Aspect customers to design and implement more than 75 call center solutions worldwide.
• Mentored and trained Business Applications Consultants to work independently with Aspect clients.
• Aspect Champion’s Circle 1994, 1996, and 1998.

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Telecommunications Manager

Home Box Office, Inc.

1991 – 1993 | Chicago, IL

Managed a team supporting Aspect ACD call center and network equipment for 120+ users.

• Responsible for uninterrupted service of a multimillion dollar integrated telephone, computer, CRM, and network system.
• Evaluated, selected, and implemented technologies in networking, telephony, and voice response systems.
• Facilitated the switchover of a CTI-enabled billing and customer care system, affecting 1.5 million HBO Direct subscribers.
• Managed $2 million annual telecom budget.
• Audited incoming and outgoing call records for billing accuracy and fraud.
• Forecasted incoming call volumes based on historical data and planned marketing campaigns.

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Education

Ohio University

Athens, OH

B.S. Communications, Cum Laude, Communications Systems Management.

• Business minor
• Psychology minor
• GPA 3.4/4.0 cumulative, GPA 3.6/4.0 in major.

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Other Skills

Conversational in German language.

Acoustic guitar kept in trunk of car in case of emergencies.

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