Director, Marketing and Lead Generation
TuVox, Inc.
2004 – Present | Cupertino, CA
Managed all marketing and lead generation activities for a rapidly growing on demand speech applications company.
- Dreamed up and brought to life high-impact, high-success campaigns, like the TuVox Perfect Router campaign. This “before & after” comparison of a company’s touch-tone and speech systems was sent to over 250 CEOs, CIOs, and VPs of Service/Support. Nearly 40% of campaign emails resulted in conversions to meetings.
[more campaign examples] - Crafted powerful custom demos for TuVox & Genesys prospects. These sales tools reinforced the TuVox brand and helped TuVox win with companies such as AMC Entertainment, BCD Travel, and Progress Energy.
- Scripted, produced, and directed Web 2.0 Video Podcasts like Replace Your IVR with Speech in 60 Days and Four Simple Steps to Deliver a Better Caller Experience with Speech. In these short three-minute Flash videos, the company spokesperson conveys the benefits of TuVox and Genesys speech applications.
- Engineered SpeechTEK and Genesys G-Force trade shows, resulting in fresh sales prospects and the acceleration of key accounts through the sales pipeline.
- Drove leads into the pipeline. Designed and implemented the TuVox Blog, wiki and over 40 TuVox-branded, SEO-tuned microsites for catching organic web visitors and driving them into the sales pipeline. Increased TuVox’s Google search ranking to “first page” for all relevant keywords.
- Authored, developed, promoted, and presented over 15 webcasts that resulted in over 3,000 registrants and 1,500 attendees at a cost of $50 – $120 per attendee.
- Re-focused company messaging to support a SaaS delivery model for speech recognition applications. This included a complete overhaul of the TuVox sales presentations, case studies, audio clips, and website messaging.
- Wielded a variety of sales and marketing automation tools to achieve specific business benefits, including Salesforce.com, Prospect Insight, Hoover’s, VisiStat, Google AdWords/Analytics.
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