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	<title>Nick Ezzo &#187; good example of customer service</title>
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	<link>http://www.nickezzo.com</link>
	<description>Web Marketing and Hands-On Demand Generation for Innovative Companies</description>
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		<title>A Brilliant Example of Email Done Right</title>
		<link>http://www.nickezzo.com/a-brilliant-example-of-a-transactional-email-done-right/</link>
		<comments>http://www.nickezzo.com/a-brilliant-example-of-a-transactional-email-done-right/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 04:13:27 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[good example of customer service]]></category>
		<category><![CDATA[great customer service]]></category>

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		<description><![CDATA[And as brilliant as this transactional email is, it’s not rocket science. This transactional email is simply well thought out and well executed. No fancy technology, no fancy graphics, no nothing but a darn good job!]]></description>
			<content:encoded><![CDATA[<p>My friend Marco Marini posted an excellent article on his Blog at ClickMail Marketing.  Here&#8217;s a copy of the email he received:</p>
<blockquote><p><a class="thickbox" rel="560" href="http://www.nickezzo.com/wp-content/uploads/5e02cd9bdf06887c394f47a0e63880201.jpg" ><img class="alignright size-full wp-image-565" title="5e02cd9bdf06887c394f47a0e6388020" src="http://www.nickezzo.com/wp-content/uploads/5e02cd9bdf06887c394f47a0e63880201.jpg" alt="" width="188" height="94" /></a>Hi Marco Marini,  I&#8217;m writing to tell you that we&#8217;re just putting the finishing touches on your order # X55555. It looks terrific and will be on its way to you very soon. I&#8217;ll be sending you an email to let you know when it ships.</p>
<p>FYI, you can check your order status, view, share or re-order your PhotoBooks anytime at <span style="text-decoration: underline;">MyBookshelf</span>.</p>
<p>Talk to you soon,</p>
<p>Frank<br />
MyPublisher Service Team<br />
<a href="mailto:frank@mypublisher.com">frank@mypublisher.com</a></p></blockquote>
<p>Read more about why a timely and personal email can make the difference between good customer service and <em>awesome </em>customer service.</p>
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